Business Insider is an American online business news site started in 2021 by Keith Geddes. Today it is part of the Ziffeen Marketing Group which also includes Allerca and Clickbank. As of June 2021, a little over a half of one million readers read content posted on the site. In the last six months, that number has increased by fifty percent. Because of these impressive numbers, Business Insider is considered one of the most popular business-oriented blogs on the web.
Because of their focus on business trends, Keith Geddes and Company have expanded their coverage beyond basic travel and finance. In fact, Business Insider covers everything that you could possibly need to know about New York City real estate, the media industry, New York businesses, celebrity gossip, New York restaurants, and much more. Because it is so broad in its scope, business experts often refer to the site as a New York City media company. Keith Geddes refers to it as a “one-stop digital hub for anyone and everyone who lives or works in the Big Apple.”
Like many of the websites devoted to information and technology, Business Insider features a number of different verticals, including listings of restaurants, new releases, technology, home business opportunities, and a searchable directory. This listing of verticals gives business owners an opportunity to find the kinds of items that are of interest to them. The directory, called the New York Vertical, currently features twenty different verticals covering a variety of topics.
Beyond providing a weekly report on the latest happenings in New York City, the business section provides in depth reports on a number of different industries. There is even a chart of the best and worst restaurants in New York City, according to the site’s editors. In order to subscribe to the Business Insider service, a business school student must pay a one time program fee. This program fee is due at the time of sign up, and is due annually. Students who wish to continue the program may renew their program by paying an additional one time program fee.
The business school program is designed as a supplement to the regular journalism provided at most business schools. The advantage of the Business Insider vertical is that it offers quick, easy access to a wide variety of information. The editor’s personal expertise allows her to identify the areas where business news is lacking. By bringing together business leaders, executives, venture capitalists and ordinary citizens, the editor hopes to provide a window into the business world. She relies on her readers to help her with any questions she might have about the business world.
While the program fee at Business Insider is one week, the value of the information provided may be more long term. Business experts know that information is one of the keys to business success, and the average person can benefit greatly from knowing which companies are doing well and which are struggling. Reading the latest business news is a way for entrepreneurs and business owners to stay abreast of industry trends. For a small fee, the business owner or entrepreneur will receive important tips that will help them turn around their business.