Many people think of local businesses as those that just sell products and services to people in their own community. While this is certainly one element of local business that needs to be taken into account, there is a lot more that is needed to succeed in the area of local business. Local businesses are those that provide the specific products and services which people need. Each local community has a different personality, culture, and resource that define it. A well-planned and implemented local advertising campaign can help an local business stand out from the crowd, allowing the local business to not only capture a larger share of the local sales, but also to increase its customer base at the same time.
One strategy for a local business that captures more attention from potential customers is to use carousels in local search results. The carousel has been used in search results for several years now, and is still one of the best ways for a local business to get itself noticed. Most people will simply scan over the top of the first page of results with their mouse, clicking on the first place they see. But a smart local business will go a step further and not simply place their ads on the first page, but rather put their best ads first, creating a highly-targeted local business that will convert at a much higher percentage than a generic search result. So what should a local business do to take their carousel into the local search results and make sure that they are actually getting the most for their money?
There are several things that a local business can do to increase their conversion rates when using carousels in local search results. One strategy is to use keyword phrasing targeting. Basically, this means placing the exact phrase that someone might type into the search engine to find their needed product or service in your local business’ listings. This will ensure that you are actually appearing in the search results, rather than being ranked way down at the very bottom of the first page. Using targeted keywords will ensure that online businesses will actually show up in the first few spots of search results.
Another strategy that many local businesses employ is making sure that they are properly structured. The problem with Google Places is that when a business puts in the address of a particular business in the listing, it is often left up to the software to figure it out. In most cases, this means a listing that contains all the relevant information, but is also stuffed full of keywords. A better structured strategy for a local business listings would be to simply key in the address in and let the software figure out the rest.
Another thing that local businesses can do to ensure that they are really getting the most for their money is to submit only to the most popular Yellow Pages directories. Yellow Pages listings are generally the best way to get actual, legitimate customers to your door. However, there are some problems with the current state of many of these Yellow Pages listings. Many of them are full of paid advertising, and even though many of them provide free classified listings, they are often riddled with spelling and grammatical errors. If you want to make sure that potential customers are truly reading your business listing, make sure that they are only seeing the actual listings, which are formatted to be readable by those who are actually looking for what you have to offer.
One last strategy that can save you money is ensuring that you use proper structured data when creating your local business listings. Although Google Maps has a great user interface, it is still prone to inaccurate data and incorrect business hours. To combat this, you should choose a listing provider that will submit your data to at least two separate sources, ensuring that the listings reflect the true opening hour of each business as well as any specials or unsold business hours. This ensures that your local business listing will always have accurate data and open business hours, which will lead to more customers and more sales.