Are you a local business owner? What do you think about your local government? Do you think that they are doing their job? The following information will help you understand how your local government relates to your small business community.
When local businesses are the source of income for a community, the politicians really get their cut of the pie. Local businesses are usually the first source of revenue for a community and are thus responsible for delivering goods and services directly to the local population. A local business, therefore, is also called a direct taxpayer (the government pays taxes to this local business). In return for this service, the government takes a percentage of the sales resulting from local business transactions. This means that any money received from online business listings or from new and local small home based businesses is channeled directly into the hands of your local government.
There are many ways in which the profits from local businesses go to support the community. Many times it comes in the form of a share of the sales tax collected from local businesses. Other times, a portion of utility bills or a fee on property is collected. Yet other times your local government uses these profits for public programs. One popular program that many small businesses utilize is the “EGift Cards” program. The “EGift Cards” are actually re-billed and re-funded gift cards that can be used at local restaurants, drug stores, shopping malls or anywhere else that accepts credit cards.
Online Business Directories are also being used by local businesses to generate extra revenue. As more people shop online for their everyday products and services, more local businesses are looking to take advantage of this new market. Because these directories contain millions of business listings that are grouped together based upon industry, geographic location, and type of business, there is often tons of information available about local businesses.
Another way that you can take advantage of online business directories and make sure that your local business gets found is through local search optimization. This is where your local search engine optimization (SEO) efforts really pay off. The more local search engine optimization effort that you put into optimizing your local website, the more likely your local business will show up near the top of the list when someone searches for the service or product that you provide. So don’t neglect to keep your local search engine optimization efforts up to date. While it’s not the easiest thing in the world to do, it can mean the difference between getting tons of traffic and having none.
For example, the local business listing directories like Merchant Circle, Super Pages and Yellow Pages are actually excellent places to find potential customers. They are specifically set up to help small businesses that have potential. By using the information that they gather from these directories, they are able to offer their members some valuable information, including which businesses they like best based on the criteria that they have chosen. So even if you don’t have time to spare doing SEO, it might be worth enlisting the help of one or more of these online directories. By giving them your contact information, they can give it to the businesses in return, hopefully resulting in a good result for both of you.