Business Insider is an American business and financial news site based in the US. It was launched in 2021 by a pair of Canadian entrepreneurs. In the last few years, a substantial majority of the ownership share of Business Insider Inc. has recently been taken by the German-based publishing house Axel Springer. It now runs several different international versions.
One of the distinguishing features of Business Insider is its video section. In this respect, unlike many other business news sites, it differs from its competitors mainly in the way that it is presented. Other sites present their videos in a simple way. They have the usual format of a text article followed by a brief video to either complement or supplement the written piece. The Business Insider video section on the other hand presents the videos as part of a story.
The first episode of the new season of Business Insider’s flagship show, The New York City Confidential, included a close look at the innovative application of facial recognition technology by Facebook. The social media giant has recently been rumoured to be working on an artificial intelligence program that will allow users to upload and store data using only their faces. This would enable members of the social network to log in through different computer systems and even across different devices, including iPhones. As it is currently impossible to access all of the facial details of the people in Facebook’s database, the company is said to be taking the next step towards making facial recognition compatible with its other applications. It is estimated that the system will cost about $500 million and that it will eventually replace the existing facial recognition software of the social network giant.
While the importance of Social Media in general is beyond doubt, Business Insider has a unique advantage over other general news websites for the purpose of video coverage. Its readership is significantly higher than that of most general news websites. In fact, it is estimated that a huge number of people access the site every single day. However, if you consider the high number of clicks required to view videos on the site (which may also include embedded ads), it is clear that this high number of visitors is not exactly what the parent company expects from its advertising money. It is therefore likely that any new applications developed by Facebook will have to target a significantly smaller audience, thereby reducing the financial outlay required by the social network giant.