Any company that offers products or services to a local community is typically thought of as a regional business. Often denoted by the term, “brick and mortar,” a local business may be a sole proprietorship with only one location or it could be a corporation with many regional locations. No matter the size of a local business, its proximity to an established customer base, its availability of a product or service in the area, and the existing relationships existing between customers and local businesses are key elements in determining if a business is a good fit for a particular community. A local business with a strong customer base and high profit margin may be better served by a regional or international competitor, as they have much more to lose in the event that a customer does not purchase their products or service. However, there are several local businesses that have established enough longevity to withstand some regional competition.
The most successful local businesses have a solid product or service, and they have a history of providing that product or service to its community. Examples include: Bob’s Gas Station, Super 7, Subway, Wendy’s, and Mary Kay, just to name a few. All of these examples have at least one local location where they have been able to acquire a significant customer base. These local businesses have also been able to acquire multiple franchises, which allows them to leverage their local presence and spread their brand. Additionally, some local businesses have also begun to utilize social media to expand their customer base and drive sales, such as: Yelp, Facebook, Twitter, and YouTube.
There are several psychotherapy spas in the Austin area, so any local business wishing to obtain a franchisee will want to make contact with a spa director or therapist who is already familiar with the area and who can recommend a top Austin area business for the franchisee to consider. A number of potential customers are seeking treatment at Austin psychotherapy spas, including veteran personnel and those in recovery. Typically, Austin therapists will have prior experience working with both children and adults. If the therapist has knowledge of an Austin franchise, the potential customers’ names and addresses may be sent to the business; if there is not a local therapist available, the therapist may choose to personalize treatment based on the potential customer’s needs, preferences, personality type, etc., and/or the potential customer will be given an option to book treatment over the phone or via a remote access application.
Another way to find a potential local business is to use the Internet, such as Google, Yahoo, MSN and eBay. Searching for a psychotherapy spa in Austin will bring up a number of results. Review websites that feature the various local businesses may help potential customers make their decision. The Austin Statesman web site, for example, features reviews of many local businesses. The Austin Business Report web site also features information about local businesses, and business directories that list dozens of local businesses are available at OpenRoad Consulting, which is owned and operated by the National Association of Realtors.
With this information at hand, it is important for therapists to be aware of local residents’ feelings about their local businesses. For example, does the business offer a free initial meeting after which only a minimal monthly rate is charged? Are the therapists happy with the therapist who answered questions posed by local residents? These are important questions and, when answered positively, will help potential clients feel more comfortable hiring a particular therapist.
Finally, therapists should consider offering introductory session for potential clients to determine if the match is a good one. A good therapist will welcome the opportunity to explain his or her services and listen to potential clients’ concerns. After the introductory session, therapists should ask potential clients a series of questions about their backgrounds, goals, concerns, and problems. A therapist who understands the local needs and reacts appropriately to those needs is one who will help local residents receive the psychotherapy that they need.