A lifestyle magazine is an increasingly popular magazine focusing on the lifestyle of the modern individual. It contains many men’s and women’s magazines, as well as magazines on health and exercise, travel, leisure, fashion, interior design, or culture and design. The main idea is, basically, to provide information on the lifestyle of the average person. It can be based on his/her hobbies and interests, as well as on his/her professional life. A lifestyle magazine, therefore, has become a central publishing outlet for people who are interested in keeping up with current trends.
Lifestyle magazines have been available since the late nineteenth century, when the first business magazines appeared for the elite in Western society. In recent decades, however, they have gained in popularity among everyone, regardless of social or economic status. Some popular current magazines focused on health and wellness, while others offered practical advice on how to live better. Some have even become successful franchises, producing magazines of varying length and scope. Others have tried and given up on trying to survive without a lifestyle magazine.
In some ways, lifestyle magazines represent a backwards approach to traditional media. Traditional media are mass-produced, advertising supported primarily by large corporations with deep pockets. Lifestyle magazines tend to be written by authors with an independent mindset, often writing about their own experiences. For this reason, many readers tend to be younger, with a high level of education and often already working at something meaningful. While this may not appeal to everyone, it does tend to make the readership slightly more elite.
The other side of the lifestyle magazine publishing industry is represented by the lifestyle magazine website. There are hundreds of lifestyle magazine websites, all providing rich information on various aspects of life. These websites tend to be smaller, with a smaller readership overall. They tend to offer more in-depth content than a typical lifestyle magazine, focusing more on current trends and features. One of the advantages of these websites is that they tend to offer more original articles, which keep them from repeating information previously published by other magazines.
As mentioned earlier, there are a variety of benefits associated with both print and online publications. Print publications tend to offer a higher quality product that is more durable, offering a longer shelf life than many Internet-based publications. They may also have limited distribution, but have more credibility than their Web-based competitors. Internet based publications can offer a wider reach, but may not provide as much original content. While lifestyle magazines still remain a strong market presence, they have been proven to lag behind the increased popularity of the Web.
As technology continues to develop at a rapid pace, print publications will no doubt become obsolete. However, the overall impact on the marketplace will be a positive one, due to the investment of money in publication. Most lifestyle magazines have been in business for decades and will not go under without a fight. For readers interested in insightful and interesting articles, a subscription to a lifestyle magazine is an important part of your general well-being.